Connect with COBIS Schools

We offer a wide range of ways in which our Supporting Associates can connect with our schools. Whatever message you wish to send, we can help you communicate this information in the most effective way.

watch our webinar on connecting with cobis schools

Webinars

Why a webinar?

COBIS webinars represent an excellent way of raising awareness of your service to our network of quality global schools. These are regularly attended by headteachers, bursars, deputy heads and teachers from COBIS schools, with an average of 110 registrations for Supporting Associate webinars in 2020/21.

They present an opportunity to position yourself as the expert in your chosen field, and to engage in meaningful dialogue with attendees through the chat and Q&A. School staff take the time out of their busy schedule to attend these sessions or watch the recordings, allowing them to fully immerse themselves in the content.

Webinars are becoming an increasingly powerful marketing tool all around the world and figures show that 20-40% of attendees eventually turn into leads.[1] The pandemic has accelerated the shift to online content marketing, with free webinars becoming an easily accessible and engaging way to share knowledge and best practice. Schools are more likely to do business with companies they trust, and so webinars can help to humanise an organisation and add personality to a brand.

Our most popular Supporting Associate webinars from 2020/21 were:

Neuroscience of Learning and Memory Formation
Computation Thinking for Primary Students – a New Literacy?

Find out more about our webinars here.

[1] 27 Webinar Statistics to Know in 2021 - 99firms

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Blogs

Why a blog?

COBIS blogs can also form a key part of your impactful content marketing strategy. In 2020/21, the COBIS blog page attracted over 600 visits, and featured a variety of thought leadership on wellbeing, blended learning and the curriculum. Optimising your use of keywords in your blog title can boost your Search Engine Optimisation (SEO) and click rate via an organic search on Google. According to HubSpot, blogs are one of the main three forms of media used in content strategies over the last year.[1]

COBIS blogs are shared on our social media channels, as well as featuring in the email newsletters sent to our global network of schools. Similarly to webinars, they allow you to be positioned as the expert in your subject area and engage with school staff on the latest industry research. Blogs can be used to showcase case studies with other COBIS schools, which can help form an initial relationship and trust with a new lead. School staff are always looking to develop their professional learning, so blogs providing advice and top tips can help to identify issues and solutions, which can be transferred back into the classroom.

Our most popular Supporting Associate blogs from 2020/21:

Comprehension Weakness or Poor Listening? 5 Signs to Know
Three Tips for Showing Your Curriculum on Your School Website

Read our blogs here.

[1] 2021 Marketing Statistics, Trends & Data — The Ultimate List of Digital Marketing Stats (hubspot.com)

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Social Media

Why Social Media?

Social media is ideal for conveying concise, timely information to our wide range of followers across our channels. It can provide a call-to-action to your main website, as well as links to recent research or thought leadership articles you may wish to share with the COBIS network.

There is no additional cost to your subscription as it is all included in the Supporting Associate package. Each Supporting Associate gets one free social media post per term (September-December, January-April, May-August), across Facebook, LinkedIn, and Twitter. Our Twitter page has over 8000 followers and our LinkedIn page has over 9000 followers.

Make sure you give us a follow on Twitter, Facebook, LinkedIn, Instagram and YouTube!

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Supporting Associate Hub

The Supporting Associate Hub is designed to profile your business. Supporting Associates can each have a profile, which you can fill with content - blogs, podcasts, videos - that showcases your organisation. This is a place schools can come and search for insights and offers from Supporting Associates, and where you can demonstrate thought leadership, share examples of impact through case studies or demo your latest and greatest products and services.

What do I need to do?

To be featured on the Hub, you will need to send the content to our friendly comms team. Please send:

An introduction to your organisation (who you are, what you do / offer), in 150 words or less
Your logo
Any video content you would like featured in the Hub
Any audio content you would like featured

If you would like a blog featured, please book a blog with our comms team. We won't be able to host any blogs that are not booked directly with COBIS.

How will it be promoted?

Each term, we will be sending a Hub Newsletter to our member schools, summarising contributions, offers and content, and encouraging schools to visit the page. We are also offering the opportunity to have a 'Spotlight' slot in this newsletter, which will profile a particular contributor and will be limited to one Supporting Associate per term. Again, please contact our comms team with any questions, or to book the spotlight spot.

We will also be referencing the Hub in our monthly newsletter, Connect (which is received by COBIS members and many more contacts in the industry).

Please note, all content will be moderated by COBIS. Content will be posted and removed at COBIS' discretion.

Click here to see a full list of service prices

Get in touch with us

Email our marketing and communications team to find out more about the communication packages we have on offer for our Supporting Associates. These packages help you tailor your message across different channels to make the most impact.

find out more about packages