Why International Schools Should Embrace AI Chatbots: Insights from 21,000+ Real Conversations

International schools serve diverse, multilingual communities with unique expectations. Families want instant answers, personalised experiences, and the reassurance that their children will thrive academically and socially. AI chatbots are helping schools deliver just that—24/7 multilingual support, reduced staff burden, and a more engaging first impression.

In this webinar, we’ll share what we learned from analysing more than 21,000 real chatbot questions across school websites—revealing what families actually ask, from logistical details to heartfelt concerns about belonging. You’ll discover how international schools can turn these insights into smarter admissions processes, more authentic marketing, and stronger school-wide communication.

This session will be led by Debbie Eisenach, Director of International and Charter Marketing and Connor Gleason, Director, Content & Brand Marketing at Finalsite.