Using Data to Convert Prospective Families: Optimising Your Marketing and Enrolment Strategy

In today's highly competitive and budget-conscious environment, international schools must go beyond traditional marketing strategies to understand and influence the journey of prospective families from first contact to enrolment. This webinar, designed for admissions, marketing, and senior leadership teams, explores how to leverage advanced tracking technologies, such as Google Analytics 4 (GA4) and website optimisation tools, to gain deep insights into visitor behaviour.

While GA4 offers powerful tracking capabilities, it can be complex and overwhelming. We discuss practical ways to harness its data alongside other tools to gather and analyse key metrics - such as how far visitors scroll, where they click, and which sections of your website drive enquiries.

By streamlining data insights, schools can optimise their digital presence, converting website visitors into enquiries and, ultimately, enrolled students. Join us to learn actionable strategies for identifying your website’s most compelling content and tailoring your marketing approach to engage prospective families, leading to stronger enquiry and enrolment numbers.

This session is delivered by Red Abbott, Vice President Digital Marketing Services, and Meredith Kaplan, Director Global Markets, Client Success and Sales at Finalsite.