Essential School Marketing Tips for Creating Compelling Content in a Noisy World

Everyone is bombarded with information - so how do you best engage prospective families and your current community? You need more than just a pretty website to stand out. You need a good story that transcends the content on your website, social media, email, blogs and news. 

In this session, Finalsite's Debbie Eisenach and Max Eisl discuss and share examples from schools around the world: 

•    What makes content "compelling" and how to channel your inner storyteller to share what makes your school special
•    Tips for structuring web pages to be easy-to-read on all devices
•    Best practices for news and blog headlines, email subject lines, social media posts
•    When to use video instead of text