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Digital Tools to Drive School Enrolment, Engagement and Retention

Leaders need to ensure that their schools’ digital tools are being optimised so that their schools make prospective families’ shortlists. With the growth of online reviews, social media, search engines and word-of-mouth-marketing, prospective families often form an opinion about your school before your team has even had a first touchpoint.

Having a beautiful homepage is not enough as prospective parents are more empowered than ever. Their expectations are impacted from other daily online experiences such as Amazon and Netflix. Gone are the days of the fancy printed brochures and directories, pdf newsletters and open days. They are all being replaced by virtual tours, online events, apps and all things digital.

This session covers all the elements school leaders need to understand about today’s “Buyer's Journey” including: search engine optimization, paid online advertising, social media, virtual admissions and marketing platforms, integrations, and marketing automation/inbound marketing.

Max Eisl, Director of International Sales at Finalsite, helps you understand all the pieces of the puzzle and help you prioritise the most important pieces so you can craft a strategy for success.