More than 70 attendees joined in-person for the 2025 COBIS Conference for Marketing, Development and Admissions Staff :  "Ceci n'est pas AI" - Marketing, Development and Admission in a World of Advancing Technology.

The conference was kindly hosted by COBIS Member, British School of Brussels, 18-19 February 2025. We are also grateful to our headline sponsors, OpenApply.

Delegates from more than 25 countries attended the conference, and experienced two days of insights, networking and learning. It was a great opportunity to bring the COBIS community together to share a varied and engaging programme that included:

• AI in Marketing, Admissions, and Education
• Digital Marketing Trends
• Differentiating your school through storytelling
• The Lifecycle of a Student from Applicant to Alumni
• Admissions Assessment in Multilingual Contexts
• And more

Feedback from delegates:

“It’s probably one of the best [conferences] I’ve attended – and I’ve attended many (marketing-specific)”

“It was a good balance of strategic direction and more tactical supplier presentations. Many excellent sessions”