Conference for Marketing, Development and Admissions Staff

COBIS Conference for Marketing, Development and Admissions Staff
Distinctive by Design
The Orchard, Great Cumberland Place, London, UK
28-29 January 2027
This year's conference - Distinctive by Design - brings together marketing, development and admissions professionals to explore how international schools can define, design and deliver a clear identity, ethos and experience. From shaping first impressions to building lasting connections, this conference will consider how stories, processes, and relationships can help schools present a compelling picture of what makes them stand out from the crowd.
Join colleagues in London, 28-29 January 2027, to connect, network and learn.
Delegate bookings are now open!
Session proposals are invited!
Divider Logo



The COBIS Conference for Marketing and Admissions Staff is a popular training and networking event for those working in marketing and development, admissions, and external relations in an international school context.
This two-day training and networking event is of interest to colleagues from COBIS Member and non-Member schools including:
- Marketing and Development Staff
- Admissions Staff
- External Relations Staff
- Bursars/Business Managers with responsibility for marketing, development and admissions
- Heads or Deputy Heads with responsibility for marketing, development or admissions

Divider Logo
"The conference was an excellent way of allowing schools to share and discuss new ideas/technologies." - Previous delegate
Check out the video made during the 2023 conference, hosted by The British School in The Netherlands!
View details from our 2026 conference, held at Wellington College Bangkok
COBIS Conference for Marketing, Development and Admissions Staff 2026
Thank you to our Sponsors


To view photos and programmes from past Conferences, please visit the Previous Conferences section of our website.