Conference for Marketing, Development and Admissions Staff
The next COBIS Conference for Marketing, Development and Admissions Staff will be hosted by Wellington College International School, Bangkok
12-13 March 2026
Human First: Marketing in the Age of Noise
In a world of constant content, infinite scroll, and AI-generated everything, how do schools stand out in a way that actually connects? This year’s conference is about putting people back at the centre of school Marketing and Admissions - prioritising empathy, storytelling, trust, and relationships over tactics, trends, and tech hype. AI is everywhere, but the human element is what makes a brand believable and memorable.
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BOOKING NOW OPEN!
Delegate booking for the 2026 conference is now open. To register, please complete this form.
The COBIS Conference for Marketing and Admissions Staff is a popular training and networking event for those working in marketing and development, admissions, and external relations in an international school context.
This two-day training and networking event will be of interest to colleagues from COBIS Member and non-Member schools including:
- Marketing and Development Staff
- Admissions Staff
- External Relations Staff
- Bursars/Business Managers with responsibility for marketing, development and admissions
- Heads or Deputy Heads with responsibility for marketing, development or admissions
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"The conference was an excellent way of allowing schools to share and discuss new ideas/technologies." - Previous delegate
Check out the video made during the 2023 conference, hosted by The British School in The Netherlands!
To view photos and programmes from past Conferences, please visit the Previous Conferences section of our website.
Sponsors
We are grateful to our sponsors for supporting the 2026 COBIS Conference for Marketing, Development and Admissions Staff
